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This is my newest article about social media where I make the argument that Google+ is in fact better than Facebook. The only problem with being better than Facebook is that it doesn’t really matter. Read to find out why….

If you haven’t already seen and read all of the controversy around Ocean Marketing, you’re not much of a meme person. If you did miss it, check out my summary article here. It’s pretty awesome!!

Damn You Auto Correct Reveals 9 Funniest Texts of the Year
The auto-correct feature on mobile phones can be a blessing for catching text message typos but also a nightmare when a word is automatically replaced with an embarrassing one. Popular blog Damn You Auto Correct — which features a collection of outrageous auto-corrected text messages submitte…

I have been a proponent of Klout long before the +K boom. Months ago, I even wrote an article as to why Klout was going to be huge. Today, I am officially removing my support. Furthermore, I…

Up Close With Nest: The Worlds Coolest Thermostat [PICS]
Nest is just a thermostat — a wall-bound device capable of helping you manage the climate in your home. That’s it. It doesn’t travel with you, play music or make calls. It simply does what thermostats have been doing for decades, and yet Nest is something more, and that fact becomes all the more…

Comedian Louis C.K. Thinks Social Media Sucks [VIDEO]
Comedian Louis C.K. is never at a loss for strong opinions, and that holds true for social media. He hates it, and when he visited Conan O’Brien late last week, he made some strong points about the way people are squandering their lives by watching everything through three-inch screen…

SEOcial: SEO and Social Media Work Best Together

First of all, if you are hiring any sort of digital media expert these days without rounded experience, proceed with caution. Everyone needs experience but that’s what internships are for. When you decide that you want to optimize your digital presence, you need to seek out TRUE professionals and true professionals understand that no one digital outlet truly lives on its own (See article aboutClueless Marketers). If you’re trying to look for an exception, your head is in the wrong place already.

Link Through Social Media

Search Engine Optimization and Social Media are two outlets that have consistently been moving closer and closer to each other.The most basic of these reasons is linking. Ethan Lyon  of SEER Interactive has written multiple articles on how to build links with Twitter. (Twitter Backlink Article 2) Links can also be posted on a variety of other websites and I don’t know if you’ve noticed recently but YouTube, Facebook, Twitter, Tumblr, Google+ and the rest of the gamut all have TREMENDOUS Domain Authority. I have mentioned the idea of social link integration before and it is only becoming more and more essential.

Drive Traffic to Dot Com

Besides the linking capability, social media drives traffic to your site, not only from YOUR page but, from pages that you link to on social media. If you aren’t utilizing other brands in your marketing efforts on Social Media, you should. After that, use the partnerships that you’ve made to direct traffic to your site. It’s free and, if you cultivate the relationship with their SM team, they will lend credence to your link by commenting, liking or retweeting. If you need a lesson in relationship marketing, check out Doug Ridley‘s Relationship Marketing Blog.

Optimize User Experience

The bottom line is that users are driven to social media and your dot com presence you experience you in different ways. Social Media allows you to better tailor what you need to post on your site. If it doesn’t pertain to the keywords that you are working for on SEO but could still be relevant to your target audience, direct them to your social media outlets. Tease social media with technical information then, direct them to your internal pages.

The bottomline is that SEO and Social Media cannot stand apart from each other and be truly optimized. They work perfectly hand-in-hand, as should your social and SEO teams…if they aren’t one in the same. Let’s take SEOcial to the next level

First of all, if you are hiring any sort of digital media expert these days without rounded experience, proceed with caution. Everyone needs experience but that’s what internships are for. When you…

More Content=More Engagement and Traffic

More Content=More Engagement and Traffic

Print Campaign: Public Interest Campaign in Protugal by HDG Azores

Print Campaign: Public Interest Campaign in Protugal by HDG Azores